Brand specialist Alan Murdock explains how archetypes help him map out a journey for his clients – and tell more dramatic stories, with character and conflict. Alan walks me through two examples of how he uses the Archetypes expansion pack: Check out the Archetypes expansion pack here: https://pipdecks.com/products/archetypes
Bryan Driscoll connects people who want to sell their homes fast with investors who are ready to buy. Motivated Leads has hundreds of clients all over the United States. Bryan knows his stuff. He’s worked as a real estate investor and a marketer for over 12 years, but he felt like he’s not telling his … Read more
Scott Friedman is a volunteer firefighter in Pennsylvania. He needs to explain a new strategy to the other volunteers in a full team meeting. And he’s got to deliver some tough news: if they can’t match up to the standards of a modern firefighting organisation, there’s no place for them in his team. Here’s how … Read more
Case studies and testimonials are your strongest tools for winning new customers. As a potential customer, I want to see how you’ve helped people like me. Let’s take a look at one example: Kerry Thompson’s consultancy akeno.co.uk Kerry helps car dealers sell more cars. The car market – and customers’ expectations – are constantly changing. … Read more
Try these tactics when you need to present data and grab your audience’s attention.
Manuel was planning a workshop to brainstorm ideas for rebuilding the stage in his church. This was a chance to get people involved and shape the future of this sacred space.Keep reading to see how the workshop went. Preparation Manuel had two hours planned for the workshop, with the option to extend it to two … Read more
Storytelling is about survival of the fittest – understand how to adapt your story in different settings, whether it’s to blend in or to stand out.
3 ways to avoid making a dull presentation!
Turn your data into a rich story by zooming into the details and finding the human element.
