Storyteller Guides
Other GuidesHow to get started with your physical Pip Decks
• What is a Tactic
• Finding the right Tactic
• Using the Strategy System
• Using Recipes
How to market your business with stories – case study
• Win new customers, using stories from old customers
• Tell stories that build trust
• Get people to see what you mean, fast
How to add dramatic tension to your story (thanks to Cole Porter and a rubber band)
• give your story dramatic tension
• accentuate the positive
• accentuate the negative