How to get started with your physical Pip Decks

• What is a Tactic
• Finding the right Tactic
• Using the Strategy System
• Using Recipes

How to market your business with stories – case study

• Win new customers, using stories from old customers
• Tell stories that build trust
• Get people to see what you mean, fast

How to add dramatic tension to your story (thanks to Cole Porter and a rubber band)

• give your story dramatic tension
• accentuate the positive
• accentuate the negative

How to fascinate your audience in a presentation

• enhance your presentation skills
• understand the role of storytelling